|
Post by account_disabled on Feb 12, 2024 9:10:33 GMT
Think beyond links as there is value in driving mentions and building your brand. How did you do it? The simple answer is to get creative with your communication strategy and build content that gets people talking about you and sharing it. At its core is a great ideation process, and I’ve shared here before how I continue to create great ideas. Especially consider creating content that both evokes core emotions and delivers a message. In a detailed report titled Social Communication, Emotion, and the Virality of Online Content shared for the first time in 2018. The authors found a strong relationship between emotion and the likelihood of content Botswana Email List going viral. The publication discusses a number of eye-opening findings: Negative content tends to be less viral than positive content Awesome content and content that is surprising or humorous are more likely to be shared Content that causes sadness is likely to go viral Content that goes viral but is generally less likely to spark outrage is more likely to be shared Finally, make sure you start tracking and reporting mentions and links. Understanding your performanc. Can help you iterate your PR and . Simply put, compelling content created over time will win now because it is paying off. About Simon Penson is the Founder and Managing Director of , a content-led, data-based digital marketing agency based in the UK. They specialize in building valuable audiences from search, social and influence channels through services such as content strategy creation, content creation and content marketing, social and digital PR.
|
|