Post by account_disabled on Feb 19, 2024 5:52:56 GMT
Use display advertising to engage with users in the middle-of-the-funnel. What’s our middle-of-funnel goal? When building the middle of your marketing funnel, your goal will be to generate traffic to the website and engage those users. You may also have micro-conversions on your website. A micro-conversion may be a white paper, checklist, guide, or webinar. This is a great place to send targeted middle-of-funnel users that are looking for more information but may not be ready to complete the final conversion, like a demo or quote request.
To measure the success of these campaigns, Customer Phone Number List your KPIs will be click-through rate (CTR), engaged users, and any micro-conversions you are targeting. Audiences to consider for middle-of-funnel display ads Custom segments: Target your audience by including the keywords, URLs and apps your target market is using. Remarketing audiences: Target users who have previously engaged with your website as a whole or select portions of your website. Detailed demographics: Target users based on their unique demographics. Customer match lists: Upload a list of your marketing contacts that have completed micro-conversions like gated content on your website and target those users as they browse the internet.
What kind of messaging speaks to a user in the middle of the funnel? A user in this stage has engaged with your business before and has not yet completed your key conversion, like a sale or lead form to speak with your team. These users know your key product or services and need a little push to take the next step. Consider using ad messaging to highlight the pain points they’re likely facing and how your product or service can help ease their burden. Pizza oven MOFU digital ad example Bottom-of-the-funnel marketing Bottom-of-funnel marketing seeks to nudge users who are close to purchase or our final conversion to take the next step.
To measure the success of these campaigns, Customer Phone Number List your KPIs will be click-through rate (CTR), engaged users, and any micro-conversions you are targeting. Audiences to consider for middle-of-funnel display ads Custom segments: Target your audience by including the keywords, URLs and apps your target market is using. Remarketing audiences: Target users who have previously engaged with your website as a whole or select portions of your website. Detailed demographics: Target users based on their unique demographics. Customer match lists: Upload a list of your marketing contacts that have completed micro-conversions like gated content on your website and target those users as they browse the internet.
What kind of messaging speaks to a user in the middle of the funnel? A user in this stage has engaged with your business before and has not yet completed your key conversion, like a sale or lead form to speak with your team. These users know your key product or services and need a little push to take the next step. Consider using ad messaging to highlight the pain points they’re likely facing and how your product or service can help ease their burden. Pizza oven MOFU digital ad example Bottom-of-the-funnel marketing Bottom-of-funnel marketing seeks to nudge users who are close to purchase or our final conversion to take the next step.